Stratabase is a provider of Knowledge Worker Automation (KWA) software, enabling corporations to save time and money by improving the productivity of their workforce across multiple locations and lines of business.

Knowledge workers, those individuals whose production relies on information and ideas, now make up 40 percent of the American workforce. Collectively, they comprise a multi-trillion dollar segment of the world economy. Gartner Group estimates that 50 percent of workplace investments will focus on the individual productivity of the knowledge worker through 2005. Fortune 1000 companies which improve knowledge worker productivity by even a single-digit percentage can, over the course of a decade, add billions to their bottom line through productivity gains. There is demand among knowledge workers for tools that enhance speed, flexibility and interactivity. As the shift to a knowledge-based workforce accelerates, Stratabase is in a unique position to capitalize on the enormous KWA opportunity.

The Company

Stratabase provides Knowledge Worker Automation tools which are optimized to run as hosted web-based solutions.

Knowledge Worker Automation: Markets and Direction

Businesses which employ knowledge workers have gradually taken over the labor arena in the last ten years. "This is, by far, the most rapidly growing segment of white-collar employment," states Morgan Stanley economist Stephen Roach. "Over the (past) seven years...knowledge worker employment growth has averaged 3.5% per annum, sufficient to have accounted for fully 73% of total white-collar employment growth over this period."

Today's knowledge workers include scientists, engineers, programmers, project managers, academics, managers, lawyers, journalists, accountants, marketers, administrators...in essence, any occupation where the acquisition, processing and utilization of knowledge becomes a primary task. Gartner Group estimates that knowledge work now characterizes the majority of jobs across multiple industries, nationwide.

"Virtually nonexistent only 100 years ago, knowledge workers now make up the largest slice, 40 percent, of the American workforce", says business management guru Peter Drucker. "The productivity of knowledge has already become the key to productivity, competitive strength, and economic achievement. Knowledge has already become the primary industry."

Recently, Microsoft CEO Steve Ballmer noted that his company would concentrate on seven core businesses, one of which was the "knowledge worker" space, comprised of such products as Office, Visio and Project. Today, that core business earns more revenue than any other for Microsoft. Jeff Raikes of Microsoft stated "at a recent summit with CEOs, I did a poll to find out which issue they thought would have the greatest impact on the success of their business over the next five years... 46 percent of the CEOs said that knowledge worker productivity would have the greatest impact."

While the general labor force has experienced efficiency improvements in the last decade, this is anything but the case for the knowledge worker pool, states Morgan Stanley economist Stephen Roach. “The same Information Age has not fostered similar efficiencies in knowledge-worker employment; this largely reflects the understandable difficulties of automating the cerebral functions of these workers.”

"In the past, the purpose of IT investment may have been to improve administrative efficiency," argues Andy Kyte, research analyst with Gartner Group. "In the future, it will increasingly be to improve knowledge worker productivity."

The power of Knowledge Worker Automation software lies in its ability to streamline work processes to improve ultimate output. Whether the software tools are synchronizing data across multiple platforms, expediting communications between employees, or creating an efficient environment for content management, project management, brainstorming, and planning, the goal remains the same: to allow organizations to establish a more efficient enterprise and empower their knowledge workers to consistently deliver superior productivity.

To learn more about how we can help your business achieve significant improvements in productivity through Knowledge Worker Automation, click here